Spotify's Podcast Search Explained

The market for podcasts has grown tremendously in recent years, with the number of global listeners having increased by 20% annually in recent years [1].

Driving the charge in podcast adoption is Spotify. In a few short years, they have become the undisputed leaders in podcasting. Despite only entering the game in 2018, by late 2021, Spotify had already usurped Apple, the long-reigning leader in podcasts, with more than 28M monthly podcast listeners [2]

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